Unilog, which provides B2B ecommerce websites, was acquired by global private equity investor Investcorp, it was announced today by the Indian press..
Although its US headquarters are in Wayne and its customer base is in the US, most of Unilog’s 700+ employees are in India.
Specifically, Unilog serves hardware wholesalers, distributers and manufacturers who sell to smaller retailers. Finding an underserved niche, Unilog has generated considerable momentum. Annual revenue is said to be at $15 million, growing at a compound annual rate of 40% in last three fiscal years. (though something there doesn’t match – its not clear why it would take 700 employees to produce $15 million revenue). Investcorp sees a potential multi-billion dollar market.
Unilog is led by chief executive officer Suchit Bachalli.