GoPuff announces another deal: UK-based Dija

Tom Paine

As anticipated by many regular Gopuff watchers, the Philly-based home delivery-based company announced the acquisition of Europe-based Dija this evening.

Founded last year, Dija currently operates in three European countries: The UK, France and Spain. Along with previously acquired UK-based Fancy, the acquisition of Dija adds to Gopuff goals for pan-European expansion.

Through the acquisitions of Dija and Fancy, “Gopuff plans to operate in three European countries with about 40 micro-fulfillment centers and 200 employees in the region, with additional plans for continued, rapid expansion.”

Gopuff has also added management talent to Europe, including executives having backgrounds with Amazon and Revolut.

Dija, which has a vertically integrated operating model similar to Gopuff’s, “will continue to operate under the Dija name in the near-term as the two companies create an integration plan.”

The transaction is anticipated to close within 30 days. Terms were not disclosed.

Gopuff’s discussions with Dija had been generally reported.

It would make sense for Gopuff to look next at a possible acquisition in Germany or elsewhere to the East in Europe.

Gopuff recently confirmed an additional $1 billion funding.

Gopuff buys Fancy, enters UK market

Tom Paine

As was first disclosed as a possibility by TechCrunch back in February, Gopuff announced today that it has completed the acquisition of UK-based Gopuff look-alike Fancy.

Launched late last year, Fancy is a graduate of Silicon Valley accelerator Y Combinator. Operating in six cities, Fancy has a business model similar to Gopuff’s in that it operates its own microfulfillment centers with company-owned inventory. .

“Acquiring Fancy is an important first step as we accelerate expansion in the UK and Europe and quickly accelerate our investment in the international market,” aid Daniel Folkman, Gopuff SVP of Business in a statement.

goPuff in talks to acquire UK delivery startup Fancy

Tom Paine

Several news outlets are reporting that goPuff may be close to acquiring UK delivery startup Fancy Delivery.

Fancy launched in late 2020 after graduating from Silicon Valley’s Y Combinator and currently operates in 4 cities in the UK. It has a model very similar to goPuff, including having its own local fulfillment centers.

An announcement could come in the next few weeks. The deal would be all in stock, sources tell TechCrunch.

Philly-based goPuff has raised over $1.3 billion in financing, with Softbank being the largest investor.