Gopuff buys Fancy, enters UK market

Tom Paine

As was first disclosed as a possibility by TechCrunch back in February, Gopuff announced today that it has completed the acquisition of UK-based Gopuff look-alike Fancy.

Launched late last year, Fancy is a graduate of Silicon Valley accelerator Y Combinator. Operating in six cities, Fancy has a business model similar to Gopuff’s in that it operates its own microfulfillment centers with company-owned inventory. .

“Acquiring Fancy is an important first step as we accelerate expansion in the UK and Europe and quickly accelerate our investment in the international market,” aid Daniel Folkman, Gopuff SVP of Business in a statement.

goPuff in talks to acquire UK delivery startup Fancy

Tom Paine

Several news outlets are reporting that goPuff may be close to acquiring UK delivery startup Fancy Delivery.

Fancy launched in late 2020 after graduating from Silicon Valley’s Y Combinator and currently operates in 4 cities in the UK. It has a model very similar to goPuff, including having its own local fulfillment centers.

An announcement could come in the next few weeks. The deal would be all in stock, sources tell TechCrunch.

Philly-based goPuff has raised over $1.3 billion in financing, with Softbank being the largest investor.