GoPuff announces another deal: UK-based Dija

Tom Paine

As anticipated by many regular Gopuff watchers, the Philly-based home delivery-based company announced the acquisition of Europe-based Dija this evening.

Founded last year, Dija currently operates in three European countries: The UK, France and Spain. Along with previously acquired UK-based Fancy, the acquisition of Dija adds to Gopuff goals for pan-European expansion.

Through the acquisitions of Dija and Fancy, “Gopuff plans to operate in three European countries with about 40 micro-fulfillment centers and 200 employees in the region, with additional plans for continued, rapid expansion.”

Gopuff has also added management talent to Europe, including executives having backgrounds with Amazon and Revolut.

Dija, which has a vertically integrated operating model similar to Gopuff’s, “will continue to operate under the Dija name in the near-term as the two companies create an integration plan.”

The transaction is anticipated to close within 30 days. Terms were not disclosed.

Gopuff’s discussions with Dija had been generally reported.

It would make sense for Gopuff to look next at a possible acquisition in Germany or elsewhere to the East in Europe.

Gopuff recently confirmed an additional $1 billion funding.